Who We Are
WE ARE A REVENUE
ENGINEERING COMPANY
Viral Digital Labs connects paid demand generation, GTM engineering, AI-powered prospecting, cold outreach, conversion funnels and personal-brand growth into one system — instead of running each as a disconnected activity.
Led By
ABHISHEK SHARAN
Abhishek brings 25+ years of enterprise sales experience into modern GTM engineering — pairing sales psychology and account intelligence with AI automation, paid demand generation and outbound execution.
He spent his enterprise career as AVP Sales (North America) at Newgen Software, selling enterprise SaaS and software services into complex B2B accounts. Viral Digital Labs is the system he built to bring that same rigor to lead generation — engineered, not improvised.
The Path
25+ YEARS OF SALES.
NOW ENGINEERED FOR THE AI ERA.
From enterprise software floors to AI-powered GTM systems — the same discipline, a modern stack.
Enterprise Sales Foundations
Started an enterprise sales career following a mechanical engineering degree from MIT Manipal — learning complex, long-cycle B2B selling from the ground up.
AVP Sales — North America, Newgen Software
Led North America enterprise sales for Newgen's software and BPM platform — carrying quota, running full sales cycles, and closing SaaS and software-services deals with global accounts.
International Marketing, IIM Kolkata
Formalized the strategic and marketing side of enterprise selling alongside two decades of field execution.
AI + GTM Engineering
Rebuilt his sales playbook around AI-powered prospecting, intent data and automation — treating pipeline generation as an engineering problem, not a guessing game.
Founder, Viral Digital Labs
Runs VDL as a revenue engineering practice — connecting Meta Ads, GTM engineering, cold outreach, funnels, personal branding and Instagram growth into one pipeline for founders, coaches and B2B teams.
What We Do
FOUR DISCIPLINES.
ONE CONNECTED SYSTEM.
GTM engineering finds and reaches the right accounts. Lead generation turns attention into conversations. Personal branding builds trust before the pitch. Funnels make sure every click has somewhere to go.
Find the right accounts before you find the right message
A closed-loop system for identifying, enriching and contacting probable B2B buyers — ICP definition through to personalized outreach.
- ICP definition & account identification
- Intent, firmographic & technographic signals
- Lead enrichment & contact identification
- Lead scoring & personalized outbound
Your next customer may already be in your database
Targeted outbound and paid systems built on intent data — not generic mass email or spray-and-pray ads.
- ICP-based prospecting & intent-led lists
- Meta Ads campaigns, retargeting & conversion tracking
- Personalized cold email & multi-step sequences
- Reply management & CRM pipeline tracking
Volume gets attention. Relevance gets replies.
Turn expertise into an asset
Founder and executive positioning built as a demand-generation engine, not a vanity metric.
- Founder positioning & LinkedIn strategy
- Authority content & thought leadership
- Founder storytelling & content repurposing
- AI-assisted content creation
A personal brand shouldn't just generate followers — it should generate opportunities.
We don't just generate leads — we engineer the journey
Complete conversion systems from first click to closed deal, with automated follow-up built in.
- Landing page strategy & high-converting copy
- VSL, application & calendar funnels
- Automated email & WhatsApp follow-up
- CRM integration & conversion optimization
Every click should have somewhere to go.
The Funnel
FROM COLD LIST TO
CLOSED CLIENT
Every engagement runs through the same measured stages — so you always know where a prospect stands and what it took to get them there.
Lead Handling
WHAT HAPPENS THE
MOMENT SOMEONE REPLIES
A reply is the most valuable moment in the whole system — it gets routed and qualified the same day, not left in an inbox.
The GTM Framework
HOW WE FIND AND
REACH THE RIGHT PEOPLE
Five layers, running on the same stack every time — sourcing, signal-based enrichment, outreach and reporting, all connected.
Pull the raw universe of prospects
Business listings, firmographics and decision-maker records pulled at scale before anything is written.
Clay + AI signal detection
Clay's waterfall enrichment runs a record through multiple providers until it gets a verified result, layered with AI frameworks that read hiring activity, tech-stack changes, leadership departures and lifecycle events to reverse-engineer who is actually in-market right now — not just who fits a static ICP.
Automated LinkedIn prospecting
A LinkedIn sales robot finds and engages decision-makers directly on the platform — connection requests, sequenced messaging and reply capture, running alongside email rather than instead of it.
Cold outreach infrastructure
Instantly runs the sending side — domain and mailbox warm-up, SPF/DKIM/DMARC, rotation, deliverability monitoring and reply routing — so volume never comes at the cost of landing in the inbox.
Everything tied back to pipeline
Sends, deliverability, reply rate, booked calls and cost per booked call, reported monthly against the same funnel every engagement is measured on.
Investment
ENGAGEMENT MODELS
Three ways to run the system, priced by how the machine is built — infrastructure, enrichment or media. All three can run standalone or combined.
Let's Talk
READY TO WORK WITH VDL?
Let's map your GTM, lead generation, personal brand and funnel into one connected system.